Open Your club
Bring about your success !
Become a Fitness Park
trademark owner
Joining the Fitnes Park network means choosing a solid concept and a highly profitable business model !
More than 10 years ago, Fitness Park made fitness more accessible to the French by offering a new model of network of gyms, allowing them to reach more people.
Today, Fitness Park has been voted France’s favourite fitness brand* for the fourth year running thanks to its club concept which continues to attract people by adapting to new ways of consumption and providing a unique experience for members.
The FITNESS PARK concept
GYMS
GREAT PRICES AND OPENING HOURS
DISCOVER OUR LATEST GENERATION OF CLUBS
JOIN A GROUP AND MARKET WITH STRONG POTENTIAL
+ THAN 300 CLUBS
in France, overseas territories and internationally and more than 50 opening projects per year.
+ 36 years
of experience, expertise and innovation
Only 9% of French people take part in fitness activities in France
this percentage can reach 14% in Europe or nearly 20% across the Atlantic without saturating the market
Only 9% of French people take part in fitness activities in France
this percentage can reach 14% in Europe or nearly 20% across the Atlantic without saturating the market
+ 10% of the market
covered by Fitness Park clubs
+ 850.000 members
who make us France’s favourite fitness brand*
more than 40% of French people want to resume sport
after the COVID-19 crisis to regain moral and physical shape. An intention to play sports never before known
more than 40% of French people want to resume sport
after the COVID-19 crisis to regain moral and physical shape. An intention to play sports never before known
RECEIVE TAILOR-MADE SUPPORT!
You’ll be accompanied by experts before, during and after the opening of your Fitness Park club.
A powerful brand identity
National advertising campaigns
A solid communication plan
Press and media links
A partnership with Google
Social media operations
Meet our experts
A unique and efficient communication
A powerful brand identity
with our members at the heart of our communication, who carry our positioning and our message “exceeding yourself, outperforming yourself” to succeed in life.
National advertising campaigns
to make the brand shine and develop its notoriety.
A solid communication plan
to recruit, motivate and retain club members.
Press & media relations
to talk about Fitness Park on a daily basis (press, TV, influencers…).
A google partnership
to optimize traffic and digital performance.
Social media operations
to engage our members with the brand.
Fitness Park Heroes
An exclusive competition, available nowhere else, created by Fitness Park for its members:
1 sport challenge
to find our best athletes and the faces of Fitness Park
6 months of club activities
to prepare, qualify and exceed yourself
1 great final
in the heart of Paris to clinch victory
1
An approved and innovative concept that already appeals to more than 1 million athletes, particularly Generation Z.
2
A highly profitable franchise in a French market with strong potential, more than 10% owned by Fitness Park.(1)
3
A network of leading venues ranked in the top 5 in Europe(1) in terms of number of members and 1st French player in the top 15 in the world.(2)
4
Expert support with central services driven by operational excellence and the desire to simplify the lives of entrepreneurs.
5
A network of involved and participatory franchisees mainly made up of multi-franchisees.
6
A powerful brand identity driven by the baseline “surpass yourself, surpass yourself” known and recognized with an overall notoriety of 86% and constantly increasing.(3)
7
A brand elected Brand of the Year 2024.(4)
8
A strong community of members engaged in clubs, on the Fitness Park application and on social networks (Facebook, Instagram, Tiktok, Twitch, Spotify….).
9
A proprietary, white-label software suite enabling modern, digitalized management of network clubs.
10
A multi-award winning brand for its concept, quality of service, innovations and communication.
THEY’VE SUCCEEDED ALONGSIDE US!
I needed the best skills and expertise to launch my club project. Joining Fitness Park was obvious and allows me to go international.
Edouard Texte
opened 4 clubs in France and Master Franchise in Spain
What about you ?
entrepreneur or investor?
Open your Fitness Park club, a highly profitable franchise model, and benefit from our expertise, our market knowledge and our know-how.
Are you an independent club?
Transform yourself and benefit from the strong reputation of our network and daily support to give your club a boost.
Own multiple franchises?
Diversify by adding a business to your network which will be highly profitable in 18 months due to our position as market leader in fitness and support from experts.
Open your Fitness Park club, a highly profitable licence model, and benefit from our expertise, our market knowledge and our know-how.
Transform yourself and benefit from the strong reputation of our network and daily support to give your club a boost.
Diversify by adding a business to your network which will be highly profitable in 18 months due to our position as market leader in fitness and support from experts.
OPENING CONDITIONS IN FRANCE
Entry
fee
45 000 HT excluding taxes
PERSONAL CONTRIBUTION
REQUIRED
360 000€ (30%)
TOTAL INVESTMENT
AMOUNT
from 1 200 000€
OPERATING
CHARGE
6% of turnover excluding tax (operating costs)
2.20% of turnover excluding tax (national communication costs)
Rather interested in opening
a market abroad?
Legal notices
(1) Source: DELOITTE “FITNESS INDUSTRY” 2022
(2) Source: IHRSA Global Report 2023
(3) Study carried out by the Cospirit agency in October 2023 on the image of fitness rooms, with a sample of 1028 people aged 16 to 35.
(4) Study carried out by NielsenIQ on a total of more than 15,000 consumers in France, end of 2023